The BrightGauge Blog

6 Ways to Make Metrics Useful to Your Business

Written by Eric Dosal | March 17, 2015

With the increase of measurement processing, recording and entry into databases, metrics have become integral for every business. Metrics applied to measuring customer acquisition, retention rates, service efficiency, and time entry give businesses information to act with confidence. With so much information, having the right tools to interpret data is extremely important.


Metrics, often overwhelming, are usually relegated to big companies with big budgets and mathematicians on staff. With the right software, metrics do not have to be overwhelming or require programmers and engineers on staff. Companies like BrightGauge offer solutions that provide the following six ways to increase the usefulness of metrics to your business.

  1. Access your businesses data: Servers, cloud hosting sites and many other programs generate data. The right software will bring all these data streams into one location.

  2. Consolidate data: Data can be overwhelming. The right software takes the different measurements, statistics, and single pieces of information; it organizes the data so that you can use it.

  3. Allow for customized metrics: Applying different metrics to data quickly and efficiently is one of the most powerful aspects of high speed computing and big data.

  4. Intuitive metric management: Customized metrics can overwhelm the average user if it is not managed intuitively. Software that manages metrics needs to be intuitive so that small businesses can tap into their data without excessive training fees or staffing.

  5. Create unique, custom visuals: Humans process most of our information visually. To communicate from a data to a human, the metrics need to be presented visually. Good software will make metrics visual to the user.

  6. Generate useful reports: Visuals are enhanced greatly when data is organized and reported.

With the right tools, your business can make use of the data that your current software and management tools are generating constantly. To be able to access, organize and review data is highly valuable.  Metrics do not have to overwhelm you, there are many solutions available to give you the tools to use metrics to your advantage.


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