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Similar to any other Solution Provider business model, how MSPs calculate and present their prices indicate how well they understand both their profit model and their ability to convey value in the selling process. Higher operational maturity MSPs realize that their services merit the customer buying only the fullest package. They also have a better understanding of their true costs, which results in a considerably higher fee than the same services offered by the lower operational maturity MSPs. While it may seem easier to out-price your peers, because of the service quality and better ability to convey value, the more expensive MSPs actually close significantly more agreements though still selling to the same customer profile. In last month's CEO Growth & Profit webinar, Foundational Excellence: Pricing and Packaging Like the Top Performers, Rob Bufano, the Service Leadership Solutions Director, reviewed Managed Services pricing methodologies. He shared how the top quartile of MSPs are creating very detailed, granular pricing models behind the scenes, while simultaneously presenting their prices in easy-to-read simple formats for their clients. By watching this webinar recording, you'll understand: The basics on the OML trait: Pricing and Packaging The different Managed Services Pricing models What value-based pricing is Cost structures you should be evaluating and how often How your pricing, packaging, and discounting effect your margins * Note: If you are hungry for more knowledge after this webinar series, we recommend checking out SLIQ, a Service Leadership Operational Maturity improvement product. In tandem, consider joining an Evolve peer group to take your business to the next level. Lastly, while not discussed at length in this webinar, you may also want to read How to Successfully Raise Prices and watch the Path to Success webinars on the ConnectWise University as your next steps. We're here to help! Schedule a confidential 1-hour session with a partner success manager at no cost to walk through creating a basic value creation strategy. We will also discuss your ownership mode, key profitability metrics, and a few ways you can improve your operational maturity level. Reserve your place now! NOTE: Spaces are limited. If you cannot schedule a meeting using the link provided, email us for additional options on how we can help. If you didn't have a chance to tune in to the CEO Growth & Profit series live, the Partner Success team combined forces with Service Leadership to bring MSP owners, CEOs, and executive leadership teams loads of valuable content across 10 webinars. The series is dedicated to helping you quickly determine how you're performing on the biggest financial drivers in your business. Taking it a step further, we also packed each webinar with practical guidance on how to improve sub-optimal business practices by adopting the proven methods of best-in-class. Check out all of the webinar recordings in this series: CEO Growth & Profit Topic Expert Watch Now! Making Service Profitability Decisions the Way the Top Performers Do Paul Dippell, Founder, Service Leadership https://bit.ly/service-profitability Making Sales Investment Decisions the Way the Top Performers Do Rob Bufano, Service Leadership Solutions Director bit.ly/sales-investments Tracking your Financials the Way the Top Performers Do Rob Bufano, Service Leadership Solutions Director bit.ly/tracking-financials Key to Success: Knowing your Ownership Mode Brad Schow, VP, Consulting Services, ConnectWise bit.ly/ownership-mode Getting to Goal: Knowing your Value Creation Strategy Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-strategy Getting to Goal: Putting your Value Creation Strategy into Action Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-action Foundational Excellence: Choosing your Target Customer Profile Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/target-customer-profile Foundational Excellence: Driving Technology Standards Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/technology-standards Foundational Excellence: QBRs as your Scale Engine Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/QBRs-scale Foundational Excellence: Pricing and Packaging Rob Bufano, Service Leadership Solutions Director https://bit.ly/pricing-packaging To watch previous webinar recordings, use the links above or visit our webinars page. Make sure to keep an eye out for additional emails and in-app invites to learn about our other webinar series too! As always, we love your feedback and your questions, so shoot our success team an email any time!

A quarterly business review (QBR) is a recurring meeting between a company and its clients where they discuss service delivery, satisfaction, and future expectations. For MSPs, quarterly business reviews provide a opportunity to truly become their clients' strategic technology advisors. They enable MSPs to deliver the highest value by becoming an active player in the IT budget planning. When these quarterly meetings are done right, they'll also enhance your relationship with the right people within your clients' organizations, naturally improving retention. That's why top performing MSPs have mastered the art of conducting value-driven QBRs. In last month's CEO Growth & Profit webinar, Foundational Excellence: QBRs as your Scale Engine, Peter Kujawa, VP of Service Leadership and TSP Evangelist, reviewed the components of a successful quarterly business review. Peter also reviewed how to effectively plan and pay for QBRs in a way that will simultaneously strengthen your relationships and improve profitability. By tuning in, you'll receive pointed advise on how to make a QBR productive and profitable, and how to squash any objections to conducting QBRs from your internal teams. By watching this webinar recording, you'll understand: The basics on OML trait: Quarterly Business Reviews Why effective QBRs are so important vCIO responsibilities and staffing levels What best-in-class include in their QBRs The components to a successful Quarterly Business Review * Note: If you have access to the ConnectWise University, check out the QBR Partner Kit. (If you are not already logged into the University, you will need to click the link twice.) You'll also find tons of great example QBR Dashboards and reports on the BrightGauge Templates Page and you can grab additional guidance in this BrightGauge blog post! We're here to help! Schedule a confidential 1-hour session with a partner success manager at no cost to walk through creating a basic value creation strategy. We will also discuss your ownership mode, key profitability metrics, and a few ways you can improve your operational maturity level. Reserve your place now! NOTE: Spaces are limited. If you cannot schedule a meeting using the link provided, email us for additional options on how we can help. If you didn't have a chance to tune in to the CEO Growth & Profit series live, the Partner Success team combined forces with Service Leadership to bring MSP owners, CEOs, and executive leadership teams loads of valuable content across 10 webinars. The series is dedicated to helping you quickly determine how you're performing on the biggest financial drivers in your business. Taking it a step further, we also packed each webinar with practical guidance on how to improve sub-optimal business practices by adopting the proven methods of best-in-class. Check out all of the webinar recordings in this series: CEO Growth & Profit Topic Date/Time Expert Watch Now! Making Service Profitability Decisions the Way the Top Performers Do August 3rd, 1pm Eastern Paul Dippell, Founder, Service Leadership https://bit.ly/service-profitability Making Sales Investment Decisions the Way the Top Performers Do August 25th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/sales-investments Tracking your Financials the Way the Top Performers Do September 22nd, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/tracking-financials Key to Success: Knowing your Ownership Mode October 12th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/ownership-mode Getting to Goal: Knowing your Value Creation Strategy November 16th, 12pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-strategy Getting to Goal: Putting your Value Creation Strategy into Action December 7th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-action Foundational Excellence: Choosing your Target Customer Profile January 12th, 2pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/target-customer-profile Foundational Excellence: Driving Technology Standards February 15th, 11am Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/technology-standards Foundational Excellence: QBRs as your Scale Engine March 16th, 1pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/QBRs-scale Foundational Excellence: Pricing and Packaging April 20th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director https://bit.ly/pricing-packaging To watch previous webinar recordings, use the links above or visit our webinars page. Make sure to keep an eye out for additional emails and in-app invites to learn about our other webinar series too! As always, we love your feedback and your questions, so shoot our success team an email any time!

First comes the target customer profile, then comes driving technology standards. In last month's CEO Growth & Profit webinar, Foundational Excellence: Choosing your Target Customer Profile, Peter Kujawa, VP of Service Leadership and TSP Evangelist, shared why and how to define your target customer profile (TCP). With a well-defined TCP, you will be better positioned to develop, adopt, and enforce technology standards with your clients. Building upon that previous webinar, this month we met up with Peter Kujawa again for Foundational Excellence: Driving Technology Standards. In this CEO Growth & Profit webinar, Peter showcased how narrowly defined technology standards launch a domino effect of improved efficiencies. However, in order to leverage your tech tack to reduce complexity and improve profitability, you'll need a plan of action! Peter provides tips from the best-in-class on how to employ and update your technology standards. Taking it a step further, Peter also provides suggested solutions for common pain points around constructing and maintaining those standards. By watching this webinar recording, you'll understand: What technology standards are and why they're so important The impact your technology standards have on staffing costs How to implement your tech stack Ways to maintain your standards during supply chain issues * Note: If you want to learn more about Technology Stack Standardization after this webinar, check out this great article from Service Leadership! We're here to help! Schedule a confidential 1-hour session with a partner success manager at no cost to walk through creating a basic value creation strategy. We will also discuss your ownership mode, key profitability metrics, and a few ways you can improve your operational maturity level. Reserve your place now! NOTE: Spaces are limited. If you cannot schedule a meeting using the link provided, email us for additional options on how we can help. If you haven't tuned in to the CEO Growth & Profit series yet, the Partner Success team has combined forces with Service Leadership to bring MSP owners, CEOs, and executive leadership teams loads of valuable content across 10 webinars. This series is dedicated to helping you quickly determine how you're performing on the biggest financial drivers in your business. Taking it a step further, this series also provide practical guidance on improving sub-optimal business practices by adopting the proven methods of best-in-class. Check out all of the webinars in this series: CEO Growth & Profit Topic Date/Time Expert Register/Watch Now! Making Service Profitability Decisions the Way the Top Performers Do August 3rd, 1pm Eastern Paul Dippell, Founder, Service Leadership https://bit.ly/service-profitability Making Sales Investment Decisions the Way the Top Performers Do August 25th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/sales-investments Tracking your Financials the Way the Top Performers Do September 22nd, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/tracking-financials Key to Success: Knowing your Ownership Mode October 12th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/ownership-mode Getting to Goal: Knowing your Value Creation Strategy November 16th, 12pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-strategy Getting to Goal: Putting your Value Creation Strategy into Action December 7th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-action Foundational Excellence: Choosing your Target Customer Profile January 12th, 2pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/target-customer-profile Foundational Excellence: Driving Technology Standards February 15th, 11am Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/technology-standards Foundational Excellence: QBRs as your Scale Engine March 16th, 1pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/QBRs-scale Foundational Excellence: Pricing and Packaging April 20th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director https://bit.ly/pricing-packaging To sign up for future episodes in the CEO Growth & Profit series or to watch previous webinar recordings, use the links above or visit our webinars page. Make sure to keep an eye out for additional emails and in-app invites from us, and follow @BrightGauge on Twitter for updates. We highly suggest you RSVP to each webinar now! Even if you can't attend the live webinar, we’ll still email you the recording. As always, we love your feedback and your questions, so shoot our success team an email any time!

Have you ever heard the idiom "you cannot be all thing to all people?" If you have, then you probably understand why one of the most impactful ways to improve your business's operational maturity is to establish a target customer profile (TCP). Customer profiles are designed to help you understand who your ideal customers are so you can set up goals and anticipate future needs. In January's CEO Growth & Profit webinar, Foundational Excellence: Choosing your Target Customer Profile, Peter Kujawa, VP of Service Leadership and TSP Evangelist, shared how best-in-class MSPs identify their TCPs; which in turn, enables them to create synergy within their organization and across their teams. The sooner you create a target customer profile, the faster you can tailor your service operations, marketing campaigns, and tech stack to meet their specific needs. After reviewing the why, Peter jumps into the how. In addition to discussing all of the benefits of having a well defined TCP -- decreased costs, better retention, faster sales cycles -- to name a few, you'll receive actionable advice on how you can create a target customer profile and take your business's growth to new heights. Peter also shares how to approach changing your target customer profile, and he provides tips on managing relationships with current clients who may no longer fit in your TCP. By watching this webinar recording, you'll gain: A recap of the Foundational OML Trait - Value Creation Strategy. An understanding of the Foundational OML Trait - Target Customer Profile (TCP) Learn why a narrowly defined target customer profile is important Best practices for selecting your TCP How to transition existing clients * Note: If you want to learn more about value creation strategy after this webinar, make sure to watch Getting to Goal: Knowing your Value Creation Strategy and Getting to Goal: Putting your Value Creation Strategy into Action We're here to help! Schedule a confidential 1-hour session with a partner success manager at no cost to walk through creating a basic value creation strategy. We will also discuss your ownership mode, key profitability metrics, and a few ways you can improve your operational maturity level. Reserve your place now! NOTE: Spaces are limited. If you cannot schedule a meeting using the link provided, email us for additional options on how we can help. If you haven't tuned in to the CEO Growth & Profit series yet, the Partner Success team has combined forces with Service Leadership to bring MSP owners, CEOs, and executive leadership teams loads of valuable content across 10 webinars. This series is dedicated to helping you quickly determine how you're performing on the biggest financial drivers in your business. Taking it a step further, this series also provide practical guidance on improving sub-optimal business practices by adopting the proven methods of best-in-class. Check out all of the webinars in this series: CEO Growth & Profit Topic Date/Time Expert Register/Watch Now! Making Service Profitability Decisions the Way the Top Performers Do August 3rd, 1pm Eastern Paul Dippell, Founder, Service Leadership https://bit.ly/service-profitability Making Sales Investment Decisions the Way the Top Performers Do August 25th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/sales-investments Tracking your Financials the Way the Top Performers Do September 22nd, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/tracking-financials Key to Success: Knowing your Ownership Mode October 12th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/ownership-mode Getting to Goal: Knowing your Value Creation Strategy November 16th, 12pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-strategy Getting to Goal: Putting your Value Creation Strategy into Action December 7th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-action Foundational Excellence: Choosing your Target Customer Profile January 12th, 2pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/target-customer-profile Foundational Excellence: Driving Technology Standards February 15th, 11am Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/technology-standards Foundational Excellence: QBRs as your Scale Engine March 16th, 1pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/QBRs-scale Foundational Excellence: Pricing and Packaging April 20th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director https://bit.ly/pricing-packaging To sign up for future episodes in the CEO Growth & Profit series or to watch previous webinar recordings, use the links above or visit our webinars page. Make sure to keep an eye out for additional emails and in-app invites from us, and follow @BrightGauge on Twitter for updates. We highly suggest you RSVP to each webinar now! Even if you can't attend the live webinar, we’ll still email you the recording. As always, we love your feedback and your questions, so shoot our success team an email any time!

Chief Information Officers (CIOs) and Virtual Chief Information Officers (vCIOs) are responsible for establishing and maintaining the vision, strategy, and programs needed to ensure that a company's assets and IT systems are adequately supported and protected. For MSPs, CIOs are their client's strategic technology advisors. They work directly with clients to help them budget for and manage their technology investments. With such a central role, the data needed to help guide clients properly will come from several areas within your PSA, such as sales opportunities, daily activities and tasks, the tickets you create for your team, and the tickets your clients create for you. With so much data scattered about, keeping organized and efficient can become a daunting task! For the January Dashboard of the Month, we have featured a CIO Operations dashboard shared by Joe Somerville, the Chief Technology Officer at Network People. Network People is an MSP based in Clearwater, FL offering IT and Cyber Security services. With BrightGauge, they have used data to foster an open door communication style, creating a high-level of trust with their clients. As illustrated by their 5-star rating on google, they have been able to continuously provide top-notch service by powering their teams with data! In the CIO Operations dashboard, Joe pulls the most-needed data from all of the different areas of their PSA into a single pane of glass. This has allowed their CIO department to quickly manage their daily operation and seamlessly make data-informed decisions. This dashboard is also used for goal-setting and historical tracking of client-facing meetings to help them gauge the efficiency of their CIO/vCIO teams. Check out the CIO Operations Dashboard - view here. Recreate this dashboard in your BrightGauge Account: CIO Operations Dashboard (public view link) CIO Operations Dashboard Buildout Key Want to see more of Network People's work? Joe has been featured in two BrightGauge user showcase webinars on Making Data-Driven Decisions and The Power of Dashboards in Managing Client Relationships & Team Performance. Make sure to check them both out for additional peer advice, team and individual dashboards, and quarterly business review examples. Thanks again, Joe, for collaborating with us and for sharing some of the ways you and your teams have been able to use BrightGauge to drive data-informed decision making at Network People. Make sure to visit our library of more report and dashboard templates and please feel free to reach out to success@brightgauge.com with any questions!

If there is a foundational operational maturity trait that tops the rest, value creation strategy would be it! The vision of the shareholders for creating value in return for their investment of time and resources governs everything else about how a business is constructed and operated. While there is no best practice as to which value creation strategy an owner or shareholder should pick, there are some proven paths they can take when it comes to putting their plan into action. In last month's webinar, we learned that a Value Creation Strategy is an owner's plan for how they will get from their current business valuation to their business valuation target so they can exit their company having met their personal wealth goals. This month, in Getting to Goal: Putting your Value Creation Strategy into Action, Brad Schow, the VP of Business Transformation Evangelist Growth with ConnectWise builds upon that by discussing best practices for operationalizing your growth plan. What you'll learn by watching this webinar: How to break down your Value Creation Strategy into chunks How to understand the levers you can control How to create a one-year growth plan that you can operationalize How to use the Rule of 78 in budgeting/forecasting How to take your Sales plan and use it as a leading indicator for service workload and hiring plans We're here to help! If you aren't sure where to start with creating your own value creation strategy, our partner success team can help! Schedule a confidential 1-hour session with a partner success manager at no cost to walk through creating a basic value creation strategy. We will also discuss your ownership mode, key profitability metrics, and a few ways you can improve your operational maturity level. Reserve your place now! NOTE: Spaces are limited. If you cannot schedule a meeting using the link provided, email us for additional options on how we can help. If you haven't tuned in to the CEO Growth & Profit series yet, the Partner Success team has combined forces with Service Leadership to bring MSP owners, CEOs, and executive leadership teams loads of valuable content across 10 webinars. This series is dedicated to helping you quickly determine how you're performing on the biggest financial drivers in your business. Taking it a step further, this series also provide practical guidance on improving sub-optimal business practices by adopting the proven methods of best-in-class. Check out all of the webinars in this series: CEO Growth & Profit Topic Date/Time Expert Register/Watch Now! Making Service Profitability Decisions the Way the Top Performers Do August 3rd, 1pm Eastern Paul Dippell, Founder, Service Leadership https://bit.ly/service-profitability Making Sales Investment Decisions the Way the Top Performers Do August 25th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/sales-investments Tracking your Financials the Way the Top Performers Do September 22nd, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/tracking-financials Key to Success: Knowing your Ownership Mode October 12th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/ownership-mode Getting to Goal: Knowing your Value Creation Strategy November 16th, 12pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-strategy Getting to Goal: Putting your Value Creation Strategy into Action December 7th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-action Foundational Excellence: Choosing your Target Customer Profile January 12th, 2pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/target-customer-profile Foundational Excellence: Driving Technology Standards February 15th, 11am Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/technology-standards Foundational Excellence: QBRs as your Scale Engine March 16th, 1pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/QBRs-scale Foundational Excellence: Pricing and Packaging April 20th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director https://bit.ly/pricing-packaging To sign up for future episodes in the CEO Growth & Profit series or to watch previous webinar recordings, use the links above or visit our webinars page. Make sure to keep an eye out for additional emails and in-app invites from us, and follow @BrightGauge on Twitter for updates. We highly suggest you RSVP to each webinar now! Even if you can't attend the live webinar, we’ll still email you the recording. As always, we love your feedback and your questions, so shoot our success team an email any time!

Business owners face a lot of risks – mostly because there is no guarantee that a company will make money or that it will survive and grow. Company stakeholders mainly take on these risks because they hope to create a company they can someday sell or pass down to their families with enough wealth to live a safe and comfortable lifestyle when it's time to retire. High Operational maturity owners understand that knowing how much stock value you want to create and by when you want to create it is a foundational best practice. A Value Creation Strategy is an owner's plan for how they will get from their current business valuation to their business valuation target so they can exit their company having met their personal wealth goals. As Yogi Berra once said, "if you don't know where you're going, you might end up someplace else." In the simplest terms, this is exactly why every business owner needs a Value Creation Strategy. In essence, owners and company stakeholders should be asking themselves a few simple yet incredibly important questions: How much do I need when I exit the business to live my desired lifestyle? How much does my business need to be worth when it's time to exit? How much time do I have between now and when I'd like to exit? How do I plan to extract value from my company? What steps do I need to take, year-over-year, to to reach those targets? In Getting to Goal: Knowing your Value Creation Strategy, Brad Schow, the VP of Business Transformation Evangelist Growth with ConnectWise, reviews what a value creation plan is and why it's important. Using easy-to-follow logic, he will also walk you through the steps to create or revisit and recharge your value creation strategy. By the end of this webinar, you'll also know how to modify your plan based on common changes in the market and how to determine if your goals are reasonable. The next webinar in this series, Getting to Goal: Putting your Value Creation Strategy into Action, happening live on Wednesday, December 7, 2022 at 1:00 pm EST, will build upon the concept learned this month to help you put your plan into action. Make sure you either join live or tune into the recording using the link below! We're here to help! If you aren't sure where to start with creating your own value creation strategy, our partner success team can help! Schedule a confidential 1-hour session with a partner success manager at no cost to walk through creating a basic value creation strategy. We will also discuss your ownership mode, key profitability metrics, and a few ways you can improve your operational maturity level. Reserve your place now! NOTE: Spaces are limited. If you cannot schedule a meeting using the link above, email us for additional options on how we can help. If you haven't tuned in to the CEO Growth & Profit series yet, the Partner Success team has combined forces with Service Leadership to bring MSP owners, CEOs, and executive leadership teams loads of valuable content across 10 webinars. This series is dedicated to helping you quickly determine how you're performing on the biggest financial drivers in your business. Taking it a step further, this series also provide practical guidance on improving sub-optimal business practices by adopting the proven methods of best-in-class. Check out all of the webinars in this series: CEO Growth & Profit Topic Date/Time Expert Register/Watch Now! Making Service Profitability Decisions the Way the Top Performers Do August 3rd, 1pm Eastern Paul Dippell, Founder, Service Leadership https://bit.ly/service-profitability Making Sales Investment Decisions the Way the Top Performers Do August 25th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/sales-investments Tracking your Financials the Way the Top Performers Do September 22nd, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/tracking-financials Key to Success: Knowing your Ownership Mode October 12th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/ownership-mode Getting to Goal: Knowing your Value Creation Strategy November 16th, 12pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-strategy Getting to Goal: Putting your Value Creation Strategy into Action December 7th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-action Foundational Excellence: Choosing your Target Customer Profile January 12th, 2pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/target-customer-profile Foundational Excellence: Driving Technology Standards February 15th, 11am Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/technology-standards Foundational Excellence: QBRs as your Scale Engine March 16th, 1pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/QBRs-scale Foundational Excellence: Pricing and Packaging April 20th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director https://bit.ly/pricing-packaging To sign up for future episodes in the CEO Growth & Profit series or to watch previous webinar recordings, use the links above or visit our webinars page. Make sure to keep an eye out for additional emails and in-app invites from us, and follow @BrightGauge on Twitter for updates. We highly suggest you RSVP to each webinar now! Even if you can't attend the live webinar, we’ll still email you the recording. As always, we love your feedback and your questions, so shoot our success team an email any time!

Every business owner, regardless of the industry, has an evolving set of aspirations and goals for their business. On a scale of a startup mindset to creating an exit scenario, those aspirations are unique to what you, the owner, currently value in life and business. Having a plan is important at every stage, but it's not always easy to know where to start or how to get from point A to point B within your timeline. To add to that complication, it's often difficult to communicate your vision and share it with your organization in a digestible and actionable way. Modes Theory for ConnectWise partners is a system of purpose-built methods that specifically help TSPs cultivate a growth mindset so they can achieve successful business outcomes. It is a robust framework that uses a common language to clarify the process of understanding, communicating, and following your personal vision of success. In Key to Success: Knowing your Ownership Mode, Brad Schow, the VP of Business Transformation Evangelist Growth with ConnectWise, explains what modes theory is, why it's important, what modes are available, and how to get started. In this webinar, you'll learn how understanding your current and future "mode" can help you better utilize purpose-built training, peer groups, solutions, and ecosystem resources. Further, you'll learn about the next steps you'll need to take to start aligning your behaviors with your business model, culture, strategy, and leadership approach. You'll find that once you get all of your boats rowing in the same direction, you can more easily adopt the best practices for your mode and business model. Want to check out Modes Theory now? The first step to getting started with modes theory is to take the modes assessment. The modes theory assessment is an ongoing tool for TSP owners, leaders, and ecosystem partners. Once you've taken the assessment, you'll be guided through the interrelated concepts, tools, and benchmarks that you and your team can capitalize on to engineer a resilient and profitable business. If you haven't tuned in to the CEO Growth & Profit series yet, the Partner Success team has combined forces with Service Leadership to bring MSP owners, CEOs, and executive leadership teams loads of valuable content across 10 webinars. This series is dedicated to helping you quickly determine how you're performing on the biggest financial drivers in your business. Taking it a step further, this series also provide practical guidance on improving sub-optimal business practices by adopting the proven methods of best-in-class. Check out all of the webinars in this series: CEO Growth & Profit Topic Date/Time Expert Register/Watch Now! Making Service Profitability Decisions the Way the Top Performers Do August 3rd, 1pm Eastern Paul Dippell, Founder, Service Leadership https://bit.ly/service-profitability Making Sales Investment Decisions the Way the Top Performers Do August 25th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/sales-investments Tracking your Financials the Way the Top Performers Do September 22nd, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/tracking-financials Key to Success: Knowing your Ownership Mode October 12th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/ownership-mode Getting to Goal: Knowing your Value Creation Strategy November 16th, 12pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-strategy Getting to Goal: Putting your Value Creation Strategy into Action December 7th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-action Foundational Excellence: Choosing your Target Customer Profile January 12th, 2pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/target-customer-profile Foundational Excellence: Driving Technology Standards February 15th, 11am Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/technology-standards Foundational Excellence: QBRs as your Scale Engine March 16th, 1pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/QBRs-scale Foundational Excellence: Pricing and Packaging April 20th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director https://bit.ly/pricing-packaging To sign up for future episodes in the CEO Growth & Profit series or to watch previous webinar recordings, use the links above or visit our webinars page. Make sure to keep an eye out for additional emails and in-app invites from us, and follow @BrightGauge on Twitter for updates. We highly suggest you RSVP to each webinar now! Even if you can't attend the live webinar, we’ll still email you the recording. As always, we love your feedback and your questions, so shoot our success team an email any time!

In any business, there is a primary need to generate enough gross margin dollars to cover overhead expenses, and to contribute to the bottom line so that the business can grow. In the Managed Service Provider (MSP) space, service gross margin is the most important component of that overall profitability. While product gross margin is important, it typically only makes up roughly one-fourth of the total gross margin dollars that an MSP generates. Services on the other hand, tend to produce a higher and more reliable stream of gross margin dollars. Despite the stickiness of the service business, it is also riskier. This is primarily because if you fail to sell enough services, you still have to carry those high service labor costs that do not exist in product-centric businesses. Since service gross margin is the most important aspect of an MSPs profitability, it goes without saying that accurately measuring and optimizing it is a foundational best practice. And to improve your financial performance, you'll need to adopt an accounting setup that gives you greater visibility. Doing so enables you to see what is happening in the business, take remedial action as needed, and see if your actions are having the desired effect. Unfortunately, most accounting systems are not set up to measure Service businesses usefully and they do not, by default, provide the level of visibility MSPs need to see what is really happening within the company. In Tracking your Financials the way the Top Performers Do, Rob Bufano, the Service Leadership Solution Director with ConnectWise, shared how top performing MSPs set up their chart of accounts to obtain the granularity they need to measure and optimize their gross margin. Rob focused not only on the 'why' but the 'how to' for gaining better visibility and control of your financial performance. If you missed this CEO Growth & Profit webinar, no worries! You can always watch the recording, shared below, at any time! What you'll learn by watching this webinar: How the best-in-class, median, and bottom 1/4th of solution providers are performing financially How to use the Sales and Service multiple of wages successfully Benchmarking methodology by predominant business model How you can identify your predominant business model Setting up your chart of accounts to have a useful profit and loss statement Why a correctly designed Chart of Accounts is so important How to use your financials to create your budgeting and forecasting Tying your financial tracking back to operational maturity level best practices If you haven't tuned in to the CEO Growth & Profit series yet, the Partner Success team has combined forces with Service Leadership to bring MSP owners, CEOs, and executive leadership teams loads of valuable content across 10 webinars. This series is dedicated to helping you quickly determine how you're performing on the biggest financial drivers in your business. Taking it a step further, this series also provide practical guidance on improving sub-optimal business practices by adopting the proven methods of best-in-class. Check out all of the webinars in this series: CEO Growth & Profit Topic Date/Time Expert Register/Watch Now! Making Service Profitability Decisions the Way the Top Performers Do August 3rd, 1pm Eastern Paul Dippell, Founder, Service Leadership https://bit.ly/service-profitability Making Sales Investment Decisions the Way the Top Performers Do August 25th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/sales-investments Tracking your Financials the Way the Top Performers Do September 22nd, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/tracking-financials Key to Success: Knowing your Ownership Mode October 12th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/ownership-mode Getting to Goal: Knowing your Value Creation Strategy November 16th, 12pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-strategy Getting to Goal: Putting your Value Creation Strategy into Action December 7th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-action Foundational Excellence: Choosing your Target Customer Profile January 12th, 2pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/target-customer-profile Foundational Excellence: Driving Technology Standards February 15th, 11am Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/technology-standards Foundational Excellence: QBRs as your Scale Engine March 16th, 1pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/QBRs-scale Foundational Excellence: Pricing and Packaging April 20th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director https://bit.ly/pricing-packaging To sign up for future episodes in the CEO Growth & Profit series or to watch previous webinar recordings, use the links above or visit our webinars page. Make sure to keep an eye out for additional emails and in-app invites from us, and follow @BrightGauge on Twitter for updates. We highly suggest you RSVP to each webinar now! Even if you can't attend the live webinar, we’ll still email you the recording. As always, we love your feedback and your questions, so shoot our success team an email any time!

High-performing MSPs have learned that in order to drive best-in-class revenue and experience operational maturity, you need to determine and implement optimal business practices while constantly keeping an eye on key profitability metrics. However, for most top MSPs, the journey towards best-in-class has been arduous and rife with trial-and-error learning tactics. In our new CEO Growth & Profit series, we aim to impart that hard-earned knowledge of best-in-class solution providers. For this series, the Partner Success team has combined forces with Service Leadership, using their expertise to help owners, CEOs, and executive leadership teams quickly determine how they're performing on the biggest financial drivers in their business. Taking it a step further, this series will also provide practical guidance on improving sub-optimal business practices by adopting the proven methods of best-in-class MSPs. If you are not familiar, Service Leadership provides total profit solutions for IT Solution and Service Providers. Service Leadership also publishes the Service Leadership Index®, which is the industry-leading financial and operational benchmark. And, they publish SLIQ™, the exclusive web application for owners and executives to drive financial improvements by assessing and driving their Operational Maturity Level™. On top of that, Service Leadership offers advanced peer groups for Solution Providers of all sizes and business models, as well as executive and industry best practices education and speaking. In the CEO Growth & Profit webinar series, we’ll cover a range of topics that'll help you take your business success to the next level. Each webinar will be hosted by an industry expert who will review key profitability metrics, best practices for setting up and tracking your financials, the benefits of knowing your ownership mode, creating a value creation strategy, and 4 impactful operational maturity level traits. You’ll walk away from each webinar with actionable advice on processes, practices and procedures that you can execute within your business with confidence. What’s the webinar line up look like? CEO Growth & Profit Topic Date/Time Expert Register/Watch Now! Making Service Profitability Decisions the Way the Top Performers Do August 3rd, 1pm Eastern Paul Dippell, Founder, Service Leadership https://bit.ly/service-profitability Making Sales Investment Decisions the Way the Top Performers Do August 25th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/sales-investments Tracking your Financials the Way the Top Performers Do September 22nd, 1pm Eastern Rob Bufano, Service Leadership Solutions Director bit.ly/tracking-financials Key to Success: Knowing your Ownership Mode October 12th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/ownership-mode Getting to Goal: Knowing your Value Creation Strategy November 16th, 12pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-strategy Getting to Goal: Putting your Value Creation Strategy into Action December 7th, 1pm Eastern Brad Schow, VP, Consulting Services, ConnectWise bit.ly/value-creation-action Foundational Excellence: Choosing your Target Customer Profile January 12th, 2pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/target-customer-profile Foundational Excellence: Driving Technology Standards February 15th, 11am Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/technology-standards Foundational Excellence: QBRs as your Scale Engine March 16th, 1pm Eastern Peter Kujawa, VP, Service Leadership & TSP Evangelist https://bit.ly/QBRs-scale Foundational Excellence: Pricing and Packaging April 20th, 1pm Eastern Rob Bufano, Service Leadership Solutions Director https://bit.ly/pricing-packaging To sign up for future episodes in the CEO Growth & Profit series or to watch previous webinar recordings, use the links provided above or visit our webinars page at any time. Make sure to keep an eye out for additional emails and in-app invites from us, and follow @BrightGauge on Twitter for updates. We highly suggest you RSVP to each webinar now! Even if you can't attend the live webinar, we’ll still email you the recording, which you can keep on hand to reference any time you need it. As always, we love your feedback and your questions, so shoot our success team an email any time!