CEO Growth & Profit: Pricing and Packaging

Written by Ashley Nicely | May 3, 2023

Similar to any other Solution Provider business model, how MSPs calculate and present their prices indicate how well they understand both their profit model and their ability to convey value in the selling process. Higher operational maturity MSPs realize that their services merit the customer buying only the fullest package. They also have a better understanding of their true costs, which results in a considerably higher fee than the same services offered by the lower operational maturity MSPs. While it may seem easier to out-price your peers, because of the service quality and better ability to convey value, the more expensive MSPs actually close significantly more agreements though still selling to the same customer profile.

In last month's CEO Growth & Profit webinar, Foundational Excellence: Pricing and Packaging Like the Top Performers, Rob Bufano, the Service Leadership Solutions Director, reviewed Managed Services pricing methodologies. He shared how the top quartile of MSPs are creating very detailed, granular pricing models behind the scenes, while simultaneously presenting their prices in easy-to-read simple formats for their clients.

By watching this webinar recording, you'll understand:

The basics on the OML trait: Pricing and Packaging
The different Managed Services Pricing models
What value-based pricing is
Cost structures you should be evaluating and how often
How your pricing, packaging, and discounting effect your margins

* Note: If you are hungry for more knowledge after this webinar series, we recommend checking out SLIQ, a Service Leadership Operational Maturity improvement product. In tandem, consider joining an Evolve peer group to take your business to the next level. Lastly, while not discussed at length in this webinar, you may also want to read How to Successfully Raise Prices and watch the Path to Success webinars on the ConnectWise University as your next steps.

We're here to help!

Schedule a confidential 1-hour session with a partner success manager at no cost to walk through creating a basic value creation strategy. We will also discuss your ownership mode, key profitability metrics, and a few ways you can improve your operational maturity level. Reserve your place now! NOTE: Spaces are limited. If you cannot schedule a meeting using the link provided, email us for additional options on how we can help.

If you didn't have a chance to tune in to the CEO Growth & Profit series live, the Partner Success team combined forces with Service Leadership to bring MSP owners, CEOs, and executive leadership teams loads of valuable content across 10 webinars. The series is dedicated to helping you quickly determine how you're performing on the biggest financial drivers in your business. Taking it a step further, we also packed each webinar with practical guidance on how to improve sub-optimal business practices by adopting the proven methods of best-in-class.

Check out all of the webinar recordings in this series:

CEO Growth & Profit Topic	Expert	Watch Now!
Making Service Profitability Decisions the Way the Top Performers Do	Paul Dippell, Founder, Service Leadership	https://bit.ly/service-profitability
Making Sales Investment Decisions the Way the Top Performers Do	Rob Bufano, Service Leadership Solutions Director	bit.ly/sales-investments
Tracking your Financials the Way the Top Performers Do	Rob Bufano, Service Leadership Solutions Director	bit.ly/tracking-financials
Key to Success: Knowing your Ownership Mode	Brad Schow, VP, Consulting Services, ConnectWise	bit.ly/ownership-mode
Getting to Goal: Knowing your Value Creation Strategy	Brad Schow, VP, Consulting Services, ConnectWise	bit.ly/value-creation-strategy
Getting to Goal: Putting your Value Creation Strategy into Action	Brad Schow, VP, Consulting Services, ConnectWise	bit.ly/value-creation-action
Foundational Excellence: Choosing your Target Customer Profile	Peter Kujawa, VP, Service Leadership & TSP Evangelist	https://bit.ly/target-customer-profile
Foundational Excellence: Driving Technology Standards	Peter Kujawa, VP, Service Leadership & TSP Evangelist	https://bit.ly/technology-standards
Foundational Excellence: QBRs as your Scale Engine	Peter Kujawa, VP, Service Leadership & TSP Evangelist	https://bit.ly/QBRs-scale
Foundational Excellence: Pricing and Packaging	Rob Bufano, Service Leadership Solutions Director	https://bit.ly/pricing-packaging

To watch previous webinar recordings, use the links above or visit our webinars page. Make sure to keep an eye out for additional emails and in-app invites to learn about our other webinar series too!

As always, we love your feedback and your questions, so shoot our success team an email any time!

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