Starting and running a business is hard. It can take years to launch your product or service and then more years before you can claim that your business is profitable.
From the outside looking in, the tremendous effort you’ve put in may not be obvious, but we know the realities of running an organization.
When there’s an opportunity to make your day-to-day more manageable yet effective, and that allows you to show just how hard you’re working to be successful, you should take that chance and run with it. And that’s exactly why BrightGauge was built: to simplify the lives of business owners like you.
Why do I need BrightGauge?
The simple answer is that BrightGauge can help you make smarter and better data-driven business decisions.
BrightGauge was started by Brian and Eric Dosal, brothers who owned an MSP and wanted a better way to report on important metrics each week. Since they couldn’t find the right tool in the market, they built what they needed.
While BrightGauge was created to make reporting more powerful, it’s since evolved into much more. It’s a way to see the data you care about - the data that helps you run your business - in one place. Constant visibility means less of a chance that anything will fall through the cracks.
With BrightGauge, you can integrate with business tools you’re already using, like ConnectWise, IT Glue, Webroot, and Quickbooks to name a few, and pull that data into one seamless dashboard, so you’re only ever a glance away from knowing your Ticket Response Time, your Past Due Invoices, your Device Statistics, or whatever matters to you.
Our Client Reporting tool allows you to create custom, interactive reports with the data your clients will care about seeing. You can choose to start from scratch or from a pre-built template (still customizable). Once you’ve created a report, you can set it to automatically send out to whoever you want, whenever you want.
Finally, our Goals feature helps you and your team members work towards a specific outcome. Through it, each team member is assigned a goal that ties in with overall company key performance indicators (KPIs) that they then track on a weekly basis.
How can BrightGauge help make my business better?
There are many ways that BrightGauge can help you grow. Between managing client relationships, fostering a better team spirit, and creating a culture of accountability, you’ll find that simplifying things gives you more time to be productive.
Impress your clients
A key to business growth and success is having clients that stick around for the long run. And a way to foster long-lasting client relationships is to be transparent and trustworthy. By sending executive reports on a daily, weekly, or monthly basis, you show that you’re reliable and good at keeping your word.
Beyond that, BrightGauge dashboards can make you look really good. Imagine that you have flat screen TVs posted up around your office that display BrightGauge dashboards all day, every day. Now imagine that an important client comes in for an impromptu visit. Do you know how good it makes you look that you and your entire team are keeping track of your client’s data in a really visible way? They’re going to think you’re proactive about addressing urgent issues and that you’re committed to providing top-notch service.
Be more productive and efficient
Speaking of being proactive, when you keep a vigilant eye on what’s going on with your client’s information, you’re way more prone to catching issues before they blow up into disasters. That ability to be ahead of problems gives you a reputation for productivity and you know that a good reputation means more clients.
Having a way to easily keep track of really important metrics allows you to run a more efficient business because you’re not waiting around for things to happen. You can react quickly and in a smart way and make decisions that have a positive impact on your bottom line. With BrightGauge, you can set thresholds with an alarm that will ring if a metric falls below your desired number. So, for example, if your client’s devices become disconnected, you’ll be notified immediately.
Plus, because BrightGauge allows unlimited viewers to have access to dashboards and gauges, everyone will be on the same page.
Have more constructive 1:1’s
If you’re managing a service desk, it can get a little messy to keep track of all your technician’s billable hours, open projects, response times, etc. But with BrightGauge, you can easily create individual dashboards per team member that display the metrics you’re interested in. Or you can create leaderboards that show how employees are stacking up against one another.
Now, 1:1 meetings can be a heck of a lot more productive because you’ve got information at your fingertips that can drive valuable conversations about employee performance (or lack thereof), progress, and big-picture goals.
When you’re this invested in your employees, they’ll be motivated to do their best work, which is good news for overall output.
Encourage accountability and motivation
All of our BrightGauge features make it easy to be transparent and highly-visible.
This works wonders for encouraging employees to hold themselves accountable, especially in the case of goals, because there’s nowhere to hide. All your important data is out there in the open.
Knowing this drives motivation in a big way because, as humans, we feel really good when we accomplish something and are seen in a positive light around our peers and all of us naturally want to hit our goals.
When we’re working hard, it has a halo effect on everything around us, so clients are going to take notice.
Set yourself up for success
Whatever your bottom line is, you can only achieve it through smart leadership, motivated employees, and the right KPIs. Don’t fall into the trap of thinking that this is easy to do or that you can figure it all out on your own.
In basketball, an assist can lead to a game-winning score. Why shouldn’t it be the same in business?
BrightGauge is simply here to help you get a handle on all of your metrics, so you can spend more time on revenue-generating tasks that grow and scale your business.
Want to see BrightGauge in action? Schedule a live one-on-one demo today.
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