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Finding the right customers begins during the sales process, but why is it important to find the right customers? More importantly, how do you spot a bad customer in the sales process?

We know the sales process topic can be overwhelming… with so many ideas and opinions out there, it can be hard just figuring out where to start. So we invited Richard Tubb, one of the most well-known consultants in the British Managed Service Provider (MSP) business, to speak with the BrightGauge community about choosing the right customers for a Service Provider business.

During the 50-minute discussion with our co-Founder and CEO, Eric Dosal, Richard gives first-hand advice from his days as a MSP Owner. From bad customers to budgeting woes, placing price over value or lack of communication, Richard has dealt with all the challenges that are so common in the Service Provider industry. You’ll walk away from the webinar with new ideas on how to address each issue, whether you’re the MSP Owner or the person in charge of Sales.

The topics covered include:

  • Understanding the different types of customers
  • How to spot a bad customer in the sales process
  • Finding a customer's budget
  • and so much more!

Download Tips on Identifying Your Ideal CustomerTo download, click the image above or this link.

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