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This week I was reminded of one of the original reasons we created and started BrightGauge, SALES!  I was speaking with one of our current partners and catching up on how everything is going and he immediately asked if I could show his sales team how to use BrightGauge.  Absolutely, I responded, since showing off our great product is one of my favorite things to do.

What was interesting was how quickly this MSP realized two of the true benefits of BrightGauge and Client Reporting, to maintain clients and also to WIN new clients.  We originally started BrightGauge because as my brother and I were going after bigger and better clients for our MSP business, we realized we needed a differentiator.   And one of those differentiators would be how we report on our services to our clients and how we could give them more access/control to our services performance than they could expect elsewhere.

We call that “Client Reporting” and the concept is simple but the tools available in our market never solved the need.  The functionality needed to make this easy for MSPs is greater than what exists in current products or SQL reporting services.  And it’s not just in our industry, most products struggle with great executive style reporting.

The client I referenced in the first paragraph signed up for BrightGauge a month back because he was competing for a large deal against IBM.  This MSP is a smaller shop (less than 10 employees) and were fighting for a 500 user outsourcing deal that the CIO was interested in exploring his options outside of Big Blue.  This MSP got creative and signed up for our services on a Friday in anticipation for a meeting on Tuesday of the following week.  He implemented and integrated our tool on that Monday and showcased the sample reports and client portal that they would offer this CIO if they switched to their services.  Well it paid off, the CIO said “I’ve been asking IBM for this type of reporting for years and I’ve never received anything close to this.”  The MSP is now in final negotiations with this company to win this deal.

It’s a pretty cool story and one I want to scream from the mountain tops now (and I’ll provide the MSP name once the deal is one!).  Many MSPs I speak with get a little lost in the focus of what really matters in their operations, keeping the clients happy.  And in today’s hyper connected world, providing executives real time access to their data is simply best practices.  Sure you’ll still have the “as long as my systems are up, i’m happy” type clients but those clients are either going away slowly or just don’t expect much from their service provider (not good!).

11 months into BrightGauge and 60,000 client reports later, we know this concept of client reporting is uber important to the industry.  If you don’t believe in it, let us make you believers. You’ll thank us later!!

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