There are a ton of things to consider and decisions to make when it comes to running a successful MSP. But have you stopped for a minute to consider how important it is to make sure you’re doing business with the right customer?
We’ve discussed this topic before in webinars and on The BrightGauge Podcast, and it’s an extremely popular conversation in our community. In this 16-minute video, BrightGauge co-Founder and CEO, Eric Dosal, talks in depth about the customer characteristics that paralleled successful business relationships during the days he owned one of the largest MSPs in the South Florida market. In 5 years, Eric grew his MSP 10x and now he’s sharing the specifics you should be utilizing: from revenue and profit contributions to referral opportunities, client personalities, soft benefits and so much more.
Some of the topics covered:
To learn more about the topic of finding and understanding your ideal customer, check out our free webinar on demand featuring Richard Tubb or listen on the go with The BrightGauge Podcast.