Revolutionizing Support with Video Clips
It’s probably safe to say that throughout history, plenty of great ideas, inventions, and achievements were stumbled upon rather than being planned out. Sure, a lot of people may also be chasing a dream and have a specific route in mind along with a checklist to get them there. In this specific case, the Support Team at BrightGauge found themselves in the former category when it came to ramping up their efforts on customized videos almost a year ago.
Our team had dabbled in support videos here and there, but prior to a year ago they were occasional at best - usually saved for a really complicated ticket that couldn’t be explained by a written response. Then Kristian joined our growing crew. As the main Support guru on our team, we left Kristian with the responsibility of making sure our support time continued to be world-class and that our customers were happy with the help we provide. We didn’t really set many guidelines about how he should achieve that task… this was his project to own. Kristian was up and running in no time, and hearing him recording quick videos became a common practice. As the months flew by and the videos kept multiplying, the happy customer responses just kept rolling in. In fact, we have a Slack channel dedicated to sharing Customer Feedback, and after a while we knew we had definitely written a new chapter in the BrightGauge history book.
as shared in Slack: a note from a customer in Victoria, British Columbia, Canada
When we asked Kristian about how the videos came to be such a big focus for him, the answer was simple: “I personally am a visual learner and I believe most other people are too. So if I have the ability to show someone how to do something, I’ll take that route. I also think it’s not only easier for me to record a quick video vs. typing a long explanation, but I think it’s also easier for the customer to watch a short video.”
Like the example above, if you’ve had the pleasure of receiving a customized support video clip from Kristian or anyone else on our team, then there’s a huge chance that you were incredibly excited about it, probably sent us a love note, and also wanted to know more about how you could implement the same idea on your team:
another example of the great notes we’ve received about our support videos
We’re always excited to give our customers the answer when they ask, but since there are plenty of other companies out there who could benefit from better service and support we decided to share our secret with the world - Droplr is the tool behind our customized video success. (side note: Droplr does more than just videos and our team uses it in some manner every day at BrightGauge HQ.) The custom videos have become such a key part of our support method that we now ask job candidates to send us “how to” recordings as part of the interview process for our Customer Support Specialist opening!
Videos are here to stay and since seeing is believing, here’s a sample video recently sent to a BrightGauge customer:
When you give customized videos a shot, please share your experience with us... we think you'll love it!
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